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Taking into account consumer behavior to ensure that supply matches demand as much as possible is a very large puzzle. This is a perfect application of artificial intelligence because you can take into account many variables and be able to provide a recommendation in a very timely manner to support the changing needs of the consumer on a 15-minute basis. Using traditional physics-based modeling is inefficient or too slow.
STEVE KWAN, DIRECTOR OF PRODUCT MANAGEMENT FOR POWER GENERATION/GRID MANAGEMENT