Asia-Pacific Opportunities

Marketing Specialist

Beyond Limits is a pioneering Artificial Intelligence engineering company creating advanced software solutions that go beyond conventional AI. Founded in 2014 with a legacy in space exploration, Beyond Limits is transforming proven technologies from Caltech and NASA’s Jet Propulsion Laboratory into advanced AI solutions, hardened to industrial strength, and put to work for forward-looking companies on earth. We leverage this unparalleled innovation portfolio, along with proprietary cognitive technologies, to help companies solve tough, complex, mission-critical problems and transform their business. We apply a unique hybrid approach to AI, combining numeric AI techniques like machine learning with higher-order symbolic AI and expert human knowledge to deliver intuitive cognitive reasoning and information. Our cognitive computing technology mimics human thought processes and provides explainable reasoning to aid human-like decision-making.  

Job Duties/Responsibilities

  • Manage and execute digital campaigns from conception to launch to drive leads and revenue in the APAC region.
  • Monitor and optimize digital marketing campaign effectiveness through analytics and testing.
  • Help facilitate website updates, translations and any other content required to maintain current website content.
  • Collaborate with and help manage third-party agencies and suppliers to execute materials assets and deliverables. Identify, monitor and report on plan KPIs.
  • Work with each business unit to create relevant social media content based on business units target market and product focus. Manage organic and paid social media.
  • Work cross-functionally with internal departments to align campaign strategies and goals.
  • Become an expert on the target audiences, messages that appeal to them, and the Beyond Limits brand voice based on regional segments.
  • Work with 3rd party Technology Partner, i.e., Salesforce, Tableau, AWS etc. in joint event planning and execution.
  • Operate within the marketing technology stack and solutions.

Qualifications and Skills

  • Strong understanding of digital marketing technology and ability to harness it to meet marketing objectives.
  • 3+ years of marketing experience.
  • BA/BS degree with strong academic record or relevant combination of education and experience.
  • Strong understanding of marketing, analytics, and application of data to test and optimize campaigns.  
  • Strong project and people management skills; ability to juggle multiple projects simultaneously and prioritize workloads.
  • Experience with all facets of paid marketing channels including but not limited to SEM, display, retargeting, SEO, and email marketing.
  • Hands-on experience with marketing automation systems like Marketo, Pardot, or Hubspot, including work with Salesforce or other CRM platforms.
  • Familiarity with WordPress CMS, Google Analytics, SEO, SEM, display advertising/retargeting, email, and video.
  • Experience with A/B, multi-variate testing and/or customer experience initiatives that drive acquisition and/or conversion.
  • Understanding of key performance indicators such as conversion, sessions, checkout funnel, cost per acquisition, cost per conversion, etc.
  • Knowledge of Microsoft Office applications.

Preferred Attributes

  • Experience in B2B technology company or B2B/tech digital advertising agency.
  • Experience managing content-intensive campaigns, while collaborating with diverse teams.
  • Able to bridge the gap between complex technology and business audience needs.
  • Resilience to handle a fast-paced business environment in a period of intense growth.
  • Excellent communication and presentation skills. Express yourself thoughtfully, effectively, and succinctly. 
  • Appetite to learn new things. Uncover and launch new channels to reach the target.
  • Fit into a culture of teamwork and collaboration. Working cross-functionally within organizations (e.g. a relationship builder, not an order taker).
  • Practice proactive and open-communication to share digital expertise and techniques.

 

Beyond Limits provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Beyond Limits complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.  
  
Beyond Limits expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Beyond Limit’s employees to perform their job duties may result in discipline up-to and including discharge.   

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