21 November 2021

Dubai, UAE


The expansion follows the company’s latest funding round led by UAE’s G42. The US-based pioneer in enterprise and industrial artificial intelligence launched a new product to accelerate the adoption of AI for companies in the energy sector.


UAE, Dubai, 21 November 2021 – Beyond Limits, a pioneer in industrial and enterprise-grade artificial intelligence (AI) technology, today announced its expansion to the Middle East. The company will be regionally headquartered in Dubai with operations across the greater EMEA region.

Drawing on AI expertise developed at NASA, Beyond Limits creates hybrid AI solutions for energy, utilities, finance, and healthcare powered by ‘Cognitive AI’ technology, designed to address complex challenges and as a result, elevate operational insights, improve operating conditions, enhance performance at every level, and ultimately increase profits.

The technology replicates human-like intelligence by combining numeric techniques like machine learning with embedded human knowledge to provide clear, reliable recommendations that can match the in-depth understanding and experience of human experts.

In response to the region’s accelerated digital transformation, Beyond Limits seeks to empower organizations to take advantage of the transformative benefits that AI technology can offer to support in the most demanding sectors they operate in. The new office, located in Dubai Internet City, will act as a platform for the company to drive its operations in MENA.

Beyond Limits recently partnered with G42, the Abu Dhabi-based Artificial Intelligence and Cloud Computing company, where the latter led a milestone funding round to boost Beyond Limits’ scale and reach in the Middle East across other markets, and to explore synergies between the two companies in applying advanced AI solutions.

AJ Abdallat, CEO of Beyond Limits, said: “Beyond Limits is very pleased to announce its expansion to the Middle East with a new office in the UAE and to be taking this important step in building our presence in such a dynamic region. “Countries in the region are always taking bold steps to establish a culture of innovation and set AI strategies that enable the digital transformation of their economies, and Beyond Limits is committed to using advanced artificial intelligence to close the skills gap and improve human performance. I believe that we have a lot of synergy with the leading industries of the Middle East, and we look forward to exploring the new opportunities that the region represents,” he added.

Peng Xiao, Group CEO, G42 said “We are pleased to see Beyond Limits establish a regional presence in the UAE, in response to the region’s accelerated digital transformation and increasing adoption of advanced technologies. Beyond Limits’ AI capabilities will bring new levels of intelligence and efficiency to high-impact sectors in the UAE and the region, helping drive future economic growth. We look forward to collaborating and co-creating with them to further strengthen our respective offerings, drive innovation and unlock opportunities for growth and positive progress, across a wide range of industries and societies.”