Unlock the power of human connection in tech marketing with insights from Beyond Limits CEO, AJ Abdallat, featured alongside 19 industry leaders in Forbes Tech Council‘s latest article. AJ emphasizes the importance of choosing a ‘face’ for your brand, highlighting how humanizing your organization through a charismatic leader fosters stronger connections.
” Choose A ‘Face’ For Your Brand- I think it’s important to remember that people connect better with people, not brands. One way to apply this truth is to pick a leader in your organization to act as the “face” of your brand. Market that leader through thought leadership content strategies, speaking engagements and other tools. The audience will eventually connect to that leader, and that will help your product through association.” – AJ Abdallat,Beyond Limits
Read the full article- HERE.