“A business website can benefit from the creative and practical use of flash—but it shouldn’t be so “flashy” that it doesn’t create an engaging experience or is just fluff. While it’s not a good idea to judge a book by its cover, I confidently judge a business by its website. Captivating use of flash—done in a way that brings a website to life and conveys its purpose—will lower the bounce rate and increase engagement.” – AJ Abdallat, Beyond Limits
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