“From my experience, most clients don’t even know what they want, or, rather, they can’t clearly verbalize it. It’s unfair to put them in a frustrating position by asking them, “What are your needs?” It’s painfully open-ended and general and will likely generate the same responses (such as more profit or lower costs). It’s best to conduct an audit of their current practices and suggest ways to enhance them.” – AJ Abdallat, Beyond Limits
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